Don't let our size fool you. We are a small studio with a big capacity. All of our projects are  produced here at our studio. Our team is composed of designers, craftsmen and artistic colleagues. All under the very picky eyes our founder Catalina. 

What differentiates us from other designers /printing companies is our passion, our vision and our artisanal methods and knowledge of the craft. We have been in business for 10 years, with experience of over 20.

About Catalina Rojas

After studying at Rhode Island School of Design, Catalina Rojas relocated to Florida to be closer to family. She lives and works from her home studio in Key Biscayne, where PuroPapel was born.

Rojas is known for her handcrafted one-of-a-kind custom paper collections. She is a designer with a unique balance of creative and technical expertise.

Her vast experience ranges from designing stationery, greeting cards, notes and invitations to logos, brochures, business cards and product marketing. Over the years, after creating pieces for clients in those and various other fields, Rojas has always felt grateful for the opportunity to help solve her customer´s needs. Her eye for color and form, and her contageous ¨Joie de Vivre¨ have made her a staple in Key Biscayne.

Rojas believes it is important that her clients feel they have an input into the creative process of her custom work. Achieving a good working relationship ensures a smooth design development and happy clients. As Rojas said, in frantic, fast paced lives, it is tempting to replace hand-written correspondence with e-mail and e-cards. But Rojas believes that people don´t have to forget the importance of taking the time to personalize a letter, invitation or announcement. PuroPapel designs can be found at local stores and online at






7580 NE 4th. Court, #114

Miami, FL 33138



By Appoitment only